This is the fifth article in a series about what it means to be an artist and the choices an artist makes throughout his or her years of creative work. This article applies to someone in his or her mid to late twenties who has already mastered a budget necessary to continue producing and promoting audible/audio or visual artwork.
Assuming you have mastered your budget and are also balancing your creative and promotion time, you may want to step up your promotion plan. Maybe you are ready to build your website or want to begin a campaign to promote to public libraries. Of course, expanding your promotion plan will naturally take more time and will consequently infringe upon your creative time. But rather than spending most of your time promoting your artwork, you want to continue spending most of your time creating your artwork. You are an artist. That’s what you do–create. Adding to the promotion plan always throws off the balance. This is the problem you hope to remedy.
Wouldn’t it be nice to have a promotion assistant? Is there such a title? Maybe not. But wouldn’t it be nice? Making the decision to seek an assistant is the first step in finding one if finding one is possible.
After deciding you need an assistant, make family members and friends aware that you are seeking a promotion assistant. Being a member of a large and social family may work to your advantage unless you are the oddball in your family–no other artists and therefore no connections who understand your needs. Artists with active social lives may have an advantage in finding an assistant. They may have several acquaintances or several connections that may help in this endeavor.
Maybe you just need a runner/talker to visit or call managers at coffee shops, etc. You might know of someone who has good written communication, computer and/or office skills who could help you build your website or begin a promotion campaign to public libraries. The promotion methods are endless, but finding an assistant–the right kind of assistant who also meets your exact needs is the catch.
A large family and a large circle of acquaintances can help only so much if you live in a smaller community or a not-so-artsy community. Or your niche might be so unique that no one you know would be qualified to assist. Even with many family members who have many acquaintances, including a few artsy ones, it may be difficult to find anyone interested in or available to assist in your promotion efforts exactly when you need someone.
To increase the odds, make it clear from the get go that you would be paying this person for his or her time and effort in assisting you. State a pay rate when you mention your plan. Otherwise, family members, friends and acquaintances might lack interest in helping you, thinking they would not be compensated–the old, “Do me a favor out of obligation of our association” trick. Even after insisting that you would honor the agreement, some family members and/or friends might not believe you would follow through on payment, or they might feel obligated to refuse payment.
So, a few of your friends have helped spread the word for you. Now that the word is in motion, don’t assume that the first person who shows up is also the right person for your needs. It may not be a positive coincidence. Err on the side of caution. If the person is truly interested, trustworthy and qualified, it won’t hurt to proceed slowly. As a lifelong artist, you can afford to wait until the person has proven his/her track record before you invite him or her into your creative business.
Or, make certain you are looking for someone who has already proven to be a capable and productive person in his or her own right. If this is a new acquaintance, this proof may take several months to surface without you having to hire a private investigator to evaluate the individual. Having to go to that extreme is a clue you are on the wrong track.
As a young person, you may want to take others at face value and believe what they say, because you have always been honest and straight forward yourself. Know that not everyone is honest and straightforward. Hopefully, you will never have to learn this the hard way.
You may come into contact with people who say they can assist but then don’t or others who say they want to assist but have questionable motives. Don’t trust just anyone with your life’s work. There are always opportunists lurking in the mix. Opportunists (sometimes called “parasites”) have ways of making your work a game or a control match. (They may be part of a larger entity called gang stalkers which will be described in greater detail in an upcoming article.) Some of them give themselves away fairly quickly. Here are a few ways to recognize when a person is not on the level.
The receptor type seems genuine at first until you notice that every so often he or she says something that makes you think you heard it wrong—it doesn’t add up. Or, he or she may ask so many questions you become uncomfortable with the conversation. Actually, he or she may have “watched you” for some time before approaching you or making some kind of “play.” He or she may know far more about you than you would ever want to know about him or her.
The aggressor type may seem overly friendly or claim to have something (everything) in common with you. This person may also have “watched” you. He or she may claim some association with you that isn’t actually there. He or she may insist on spending more time with you than you want to spend with him or her. Then just as you are beginning to wonder whether or not to continue the association, he or she may try to play on your emotions, especially when you begin to “back away.”
The shifty or twisty type is the one who purposely misinterprets something you said or did to latch onto you in a way you didn’t intend or to invite him or herself to some of your “goods.” Some of them are also practiced at turning the assistance around on you. The old, “No I can’t help you but I need your help” trick. Imagine starting an acquaintance or association because you were seeking assistance, but you somehow wound up spending all your extra time helping that person. You don’t have time to fall for that unless you are ready to give up your art. (That’s a different article.)
Most necessary information about a person’s character is revealed in everyday conversation—real-time conversation over an extended period of time–more than a few days or a few weeks–more like several months. Even shifty people love to talk about themselves. Always weigh what a person says.
After you have become acquainted with someone, having had several long conversations with this person who seems credible, you might suggest a very small task for a very small amount of pay. If the person completes the task efficiently, assign a second small task. Build the association a step at a time just as you would create a piece of artwork. You still aren’t certain this is the person you want assisting you for the long haul? Don’t suggest it.
Never lose sight of the fact that it is your work. You are the only person with any right to call the shots about promoting your work or profiting from your work. If the “assistant” is not doing what you ask, this is not the right person for the job. If the person can prove some degree of expertise then you might consider what is being suggested. Otherwise, sever the association before the individual has time to make it appear that you are the problem. Again, it is your work–no one else’s.
Continue creating your artwork, researching promotion methods, putting a feeler out now and then, and doing the best you can at your own promotion work until a trustworthy and qualified person has proven fit. Until then, pat yourself on the back for sticking to your artwork!